A blog about living in Aberdeen, New Jersey.

Friday, August 31, 2012

History: Electric Appliances - The Only Way to Modern Living (1953)

The 5 Mar 1953 edition of The Matawan Journal (pg 3) included this large advertisement (5 columns wide) in which Jersey Central Power and Light (JCP&L) encouraged the exclusive use of electrical appliances for doing laundry in the home.

The ad reads:

Only Electricity brings you 
Completely Automatic Laundering
  • Clothes are washed Electrically,
  • In water are heated Electrically,
  • They're dried Electrically,
  • and ironed Electrically.
Go All-Electric . . . the only way to modern living

The Reddy Kilowatt seal at the bottom of the ad represented a JCP&L program designed to help customers locate reliable dealers selling and installing electrical appliances in New Jersey.

JCP&L Authorized REDDY KILOWATT DEALER
Buy at this Sign of honest value and reliable services.


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