A blog about living in Aberdeen, New Jersey.

Monday, December 19, 2011

History: Hahne & Co, Newark, Christmas Ad (1911)

Page 4 of the 21 Dec 1911 edition of The Matawan Journal contained this Christmas advertisement by Hahne & Co, a huge furniture store between Halsey and Broad Streets at New Street in Newark. The ad featured a woman and her young daughter contemplating the purchase of an armchair as a Christmas gift. The woman was saying,"Mother and father would be pleased with a nice easy chair." The little girl was offering,"Merry Xmas to Grandma."

The ad bragged about the store's large selection and endless stock. "You can come to Newark assured of finding practically anything and everything you want. This is no little store with little stocks. It is the state's great treasure house." And it assured customers that delivery in time for Christmas was also not a problem.

Julius Hahne (pronounced Hayne) founded Hayne & Company in 1858. The 5 story tall flagship store was built on a 23 acre site on Broad Street in Newark in 1911. That store had 441.000 sq ft and included two restaurants and an atrium. The company suffered as Newark's fortunes seriously eroded in the 1960s and 1970s. It was eventually absorbed into Lord & Taylor in 1988.

Below is a Google map and street view of a large boarded up building where Hahne & Co once stood. The image is of Halsey Street between Bleeker and New Streets.


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