The Up the Creek Tavern, a favorite among boaters at Keyport Marina, was severely damaged in Superstorm Sandy and had to be demolished. Good news is that the tavern is being rebuilt. If you drive by along Amboy Avenue from Cliffwood Beach or cross the bridge on West Front Street from Keyport, you will see a set of tall, cinderblock posts sticking up like soldiers in a vacant lot next to the marina. The building will sit high above the tide. (Let's hope the parking lot gets a bit of a lift as well.)
The 28 May 1970 edition of The Matawan Journal contained a photograph of the grand opening of Up The Creek Tavern on Friday 22 May 1970.
UP THE CREEK OPENS - Matawan Creek, that is. The grand opening of the new inn took place Friday at 5 pm at the West Front St, Keyport establishment. Shown at the ribbon cutting ceremonies are, from left, Pete Peterson, Mayor Robert Strang, Walt Steager, and Jim Dickerson. The three co-owners, and the mayor, were on hand to greet some of the hundreds of the well wishers during the grand opening.
The 30 Jul 1970 edition of The Matawan Journal carried the above advertisement for Up The Creek Tavern and Marina on West Front Street at the bridge in Keyport. The ad listed Jim Dickerson, Pete Peterson, Walt Steager and Harry Ross (Manager).
The 20 Dec 2011 edition of The Matawan-Aberdeen Patch included an obituary for James M Groome, owner and barkeep at Up The Creek restaurant in Keyport.
The Keyport Marine Basin has a news page that says "an all new Up The Creek Tavern is in the works. It will be higher and dryer." The marina has kept the tavern's Without a Paddle Grill and Catering menu on their site.
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