History: Electric Appliances - The Only Way to Modern Living (1953)

The 5 Mar 1953 edition of The Matawan Journal (pg 3) included this large advertisement (5 columns wide) in which Jersey Central Power and Light (JCP&L) encouraged the exclusive use of electrical appliances for doing laundry in the home.

The ad reads:

Only Electricity brings you 
Completely Automatic Laundering

• Clothes are washed Electrically,
• In water are heated Electrically,
• They're dried Electrically,
• and ironed Electrically.

Go All-Electric . . . the only way to modern living

The Reddy Kilowatt seal at the bottom of the ad represented a JCP&L program designed to help customers locate reliable dealers selling and installing electrical appliances in New Jersey.

JCP&L Authorized REDDY KILOWATT DEALER
Buy at this Sign of honest value and reliable services.