The 6 Mar 1958 edition of The Matawan Journal announced the grand opening of Kovach's Gulf Service Station at the corner of Bethany Road and Holmdel Road in Hazlet. (Note: B & G Gulf is currently located at 701 Holmdel Road at that same corner.)The advertisement said to "follow the searchlight Friday night" to the grand opening, which would be held Friday 7 March to Sunday 9 March 1958. There would be "free balloons and lollipops for the kiddies" and "free 4 water tumblers with old car design." They offered S&H Green Stamps, a chance to win steak knives, and, for the grand opening, a free lube and car wash with any oil change.
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