History: Curly Beauty Salon, Keyport (1952)

The Curly Beauty Salon at 71 Broad Street in Keyport was offering the popular "poodle cut" in its ad in the 17 Jan 1952 edition of The Matawan Journal. 

The ad read, "If you have been thinking about a POODLE CUT, here is your chance to do something about it! During January and February MR LARRY will cut and permanent wave this exquisite creation for a complete price of $12.50.

Here is your opportunity to be one of the
first to enjoy this pert, glamorous POODLE HAIRDO."

Lucille Ball, Lux Radio Theatre, 1951 (Wikimedia)

Short, soft and curly was in and straight hair was out. Lucille Ball's hair style (right) was the epitome of the poodle frenzy of the early 1950s, according to Fifties Web.