A blog about living in Aberdeen, New Jersey.

Wednesday, June 23, 2010

Getting to the Heart of the Matter

The Independent writes today about the new Goodwill Industries store in Aberdeen. As I mentioned in this blog at the end of May, I'm not so excited about the signal it sends having a Goodwill store fronting the Cliffwood neighborhood. I agree it's better than having a vacant building, but a Goodwill store sets the tone for future development of the area. It affirms local beliefs that Cliffwood is for poor people.

What do Exit 117 and public transportation have to do with the corner of Route 35 and Cliffwood Avenue exactly? If Goodwill was seeking a convenient site for donations near Exit 117 and public transportation, it would have placed its store in Hazlet. No, I think demographics alone had everything to do with the placement of the store in Cliffwood. Just like demographics played a key role in placing hundreds of COAH housing units on County Road, which also happens to be in Cliffwood.

To be sure, the new Goodwill store will be in Cliffwood, not Cliffwood Beach. And not in the heart of either.

1 comment:

  1. Puhleez....

    We all know that Strathmore is where the polished rich people go (who were priced out of Westfield and prefer overpriced outdated homes), Cliffwood is for those who are poor. It is part of the cycle of life.

    Actually, if I had known, I probably would have moved to the Cliffwood area, there are real nice houses there.